Social Networking: Twitter
Networking by exploring different avenues within the marketing world is nothing new these days. Small to large companies are stopping at nothing in order to get their name and message out to the public. From blog spots to flash banners on some of the most viewed sites on the World Wide Web â?? businesses are hoping to reach more and more people.
Besides blogs another networking site creating a worldwide buzz is Twitter. Unlike Facebook, Twitter is a free networking and micro-blogging service that enables its users to send and read messages known as tweets. Businesses to celebrities and everyday people use Twitter. Some use it more for entertainment purposes while others use it for marketing reasons.
Tweets are text-based posts of up to 140 characters displayed on an author or subscribers profile page and delivered to the authorâ??s â??followersâ?. Users are able to send and receive tweets via the Twitter website, SMS (Short Message Service) or external applications (such as UberTwitter for BlackBerry users).Â Even though the service is free, accessing it through SMS may incur phone service provider fees.
Created in 2006, Twitter is ranked as one of the 50 most popular websites worldwide. It is estimated that at least 6 million users visit the site per month.
Advantages of Using Twitter for Your Business
Promote your companyâ??s blog by posting updates Attain lots of followers by being active Create an online identity for your brand Earn money using sponsored tweets Stay engaged with customers Suggest tips and new info about your company.