Monday, December 14, 2009

Seo Video Tutorials

Title Tags Tutorial Video:

Core fundamentals of Title Tags:

- They provide search engines with a guide to your on page content

- They are still on of the most influential on site optimization techniques

- They are a place to re-enforce keywords and the theme of your site

- They need to be 63 characters or less to appear in full on Google

- They are relatively easy to edit in Notepad, Dreamweaver or using your CMS or ECommerce software package.

Here you can see the helping video on
Title Tags:

All About Backlinks & How To Check Them

Here you can see the helping video on Here you can see the helping video on

SEO tutorials on research you can do on Google

1 The Site Search Feature

Friday, December 4, 2009

Cost-per-click (CPC)

What is Cost-per-click (CPC)?

Cost-per-click (CPC), which is also known as pay-per-click (PPC), refers to sponsored ads sold directly by major search engines. These keyword-based ads are usually labeled as sponsored and appear in the first two or three positions of a search results page and/or in a column on the right side of the screen. PPC ad rankings are based on a formula that takes into account the highest bid amounts, the highest number of clicks and the keyword relevancy of the ad to the user’s query. A professionally managed PPC campaign will yield the best results and return on investment (ROI).

PPC advertising will enable you to drive targeted traffic to your website while easily managing budget constraints and measuring ROI. CPC advertising also provides a strong complement to natural search engine optimization efforts. Whether your objective is short or long term, a focused and well-planned PPC strategy will mean the difference between a profitable advertising campaign and a painful one.

Doorway Pages

What are doorway pages, and should I use doorway pages?

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that! Now they're asking you to do it again. Are you going to click?

The fact is that doorway pages don't do a very good job of generating traffic, even when they are done by "experts." Many users simply hit their back buttons when presented with a doorway page. Still, many SEO firms count those first visits and report them to their clients as successes. SEO Firm: "You got 140 visits to your site today!" Client: "But no one visited our products pages!"

Can you spot the doorway page?
Look at the site map below. There are three doorway pages on the site. Can you spot them? You should know that Google can spot them just as easily.

Wednesday, December 2, 2009

SEO Copywriting

What is SEO Copywriting?

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.

The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.

SEO Copywriting strengths

One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.

SEO Copywriting weaknesses

Competitive search terms
The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.

Suitable sites
Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.

Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

Tied to a copywriter
What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.

Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.


SEO Copywriting is good when:-
there are not many search terms to target
the search terms are on the low to middle end of competitiveness
money isn't a problem, or if it is your own website
you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.

Competitive search terms are not necessarily those where millions of results are returned. They are those where people are competing hard for the top positions. There's a big difference.