Tuesday, June 21, 2016

100 Search Engine Submission Links List - June 2016

List of Search Engine Submissions

1 http://directory.entireweb.com/
2 http://www.a1webdirectory.org/submit?c=260&LINK_TYPE=1
3 http://www.addurlfree.com/
4 http://slider.com/free.html
5 http://www.addme.com/submission/free-submission-start.php
6 http://websitesubmit.hypermart.net/freesubmit.htm
7 http://weballey.net/cgi-bin/links/add.cgi
8 https://www.sitelevel.com/
9 https://www.google.com/webmasters/tools/submit-url
10 http://www.geona.org/addurl
11 http://www.isedn.org/#isedn_submit_form
12 http://lookseek.com/cgi-bin/submit/addurl.cgi
13 http://www.wotbox.com/addurl
14 http://www.bing.com/toolbox/submit-site-url
15 http://www.exalead.fr/search/web/submit/
16 http://www.gigablast.com/addurl
17 http://www.infotiger.com/addurl.html
18 http://thalesdirectory.com/submit/
19 http://www.activesearchresults.com/addwebsite.php
20 http://websquash.com/cgi-bin/search/search.pl?Mode=AnonAdd
21 http://www.rediff.com/
22 http://www.axxasearch.com/submit-site.htm
23 http://www.activesearchresults.com/addwebsite.php
24 http://www.amidalla.de/add.htm
25 http://www.scrubtheweb.com/addurl.html
26 http://www.entireweb.com/free_submission/
27 http://www.official.my/addurl.php
28 http://www.exactseek.com/add.html
29 http://www.excitedirectory.com/submit.php
30 http://www.jayde.com/submit.html
31 http://www.exactseek.com/add.html
32 http://www.scrubtheweb.com/addurl.html
33 http://www.anoox.com/add_for_indexing_free.php
34 http://viesearch.com/
35 http://www.a1webdirectory.org/submit.php
36 http://submissionurl.com/submit.php
37 http://swoogle.umbc.edu/index.php?option=com_swoogle_service&service=submit
38 http://www.idofind.com/addurl/index.html
39 http://www.submitexpress.com/free-submission.html
40 http://www.officialsearch.com/submit.html
41 http://search.sonicrun.com/freelisting
42 http://mastermoz.com/register.php
43 http://www.somuch.com/submit-links/
44 http://www.freeprwebdirectory.com/submit.php
45 http://www.submissionwebdirectory.com/submit.php
46 http://www.promotebusinessdirectory.com/
47 http://www.info-listings.com/submit.php
48 http://www.onlinesociety.org/submit.php
49 http://www.infotiger.com/addurl.html
50 http://www.elitesitesdirectory.com/
51 http://diggza.com/
52 http://www.piseries.com/
53 http://www.intelseek.com/add_url_form.asp
54 http://www.pingmyurl.com/
55 http://www.submit.biz/
56 http://www.9sites.net/addurl.php
57 http://www.ezistreet.com/submit/
58 http://www.hotvsnot.com/Add-Site/Add-Site.aspx
59 http://www.onemilliondirectory.com/submit.php
60 http://www.synergy-directory.com/submit.php
61 http://www.gainweb.org/submit.php
62 http://polypat.org/submit.php
63 http://www.splatsearch.com/submit.html
64 http://www.pingmyblog.com/
65 https://pingler.com/
66 http://pingomatic.com/
67 http://www.boitho.com/addyourlink.htm.en
68 http://www.submissionwebdirectory.com/submit.php
69 http://www.synergy-directory.com/submit.php
70 http://www.gainweb.org/submit.php
71 http://www.intelseek.com/add_url_form.asp
72 http://linkpedia.net/submit.php
73 http://www.anoox.com/add_for_indexing_free.php
74 http://archive-com.com/form_submit_your_site_to_archive
75 http://www.anype.com/partners_add_link.php
76 http://lyrics333.com/partners_add_link.html
77 http://www.irishiradio.com/partners_add_link.html
78 http://www.charts333.com/partners_add_link.html
79 http://www.cipinet.com/submit.php
80 http://www.freewebsubmission.com/
81 http://www.acewebdirectory.com/asia.html
82 http://www.addbusiness.net/
83 http://www.ananar.com/
84 http://www.exalead.com/search/web/submit/
85 http://linkcentre.com/addurl
86 http://linkpedia.net/submit.php
87 http://www.directory-free.com/submit/add.php
88 http://www.nonar.com/submit.php
89 http://www.w3catalog.com/submit.php
90 http://www.abrahamsearch.com/inserimento.php?ul=en
91 http://www.idofind.com/addurl/add.php
92 http://www.axxasearch.com/submit-site.htm
93 http://www.finest4.com/submit.php
94 http://www.amidalla.de/directory/amidalla_directory.php?ac=new
95 http://www.boitho.com/addyourlink.htm.en
96 http://www.elitesitesdirectory.com/
97 http://www.amidalla.de/add.htm
98 http://swoogle.umbc.edu/index.php?option=com_swoogle_service&service=submit
99 http://www.rankontoponline.com/SearchEngineSubmission/
100 http://www.socialsubmissionengine.com/Optin/index-adwords-ppc.html

Wednesday, March 20, 2013

Understanding Key Performance Indicators (KPIs)

Understanding Key Performance Indicators (KPIs) – Complete Guide

What is a KPI?

KPI stands for ‘Key performance Indicator’. It is a metric which is used to determine how you are performing against your business objectives.  A metric can be a number or a ratio. So we can have ‘number metrics’ and we can have ‘ratio metrics’.  For example: Visits, Pageviews, Revenue etc are number metrics because they are in the form of numbers. Bounce rate, Conversion rate, Average order value etc are ratio metrics because they are in the form of ratios.

Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have ‘number KPIs’ and we can have ‘ratio KPIs’. For example: Days to purchase, visits to purchase, Revenue etc are number KPIs. Conversion rate, Average order Value, Task completion rate etc are ratio KPIs.

Difference between a Metric and KPI

A metric graduates to KPI. However in order to make this happen the metric must hugely impact the business bottomline.  This is possible only when the metric has the ability to provide recommendation(s) for action which can a huge impact on the business bottomline.

For example, ‘Average Order Value’ can be used as a KPI because it hugely impacts the business bottomline. You can greatly increase sales at the present conversion rate just by increasing the size of the orders. Revenue per click, Revenue per visit, Revenue per acquisition, Cost per acquisition, Task completion rate etc. are other examples of metrics which can be used as KPIs.

How to find a good KPI?

Before you start the process of finding KPIs, you must acquire a very good understanding of your business and its objectives. Then you need to translate your business objectives into measurable goals. Once you have determined your goals, you will select KPIs for each of these goals. You will use these KPIs to measure the performance of each goal.

Goals are specific strategies you used to achieve your business objectives. Your business objective can be something like ‘increase sales’. You goal could be something like ‘increase sales by 5% in the next 3 months by increasing the average order value from x to 2x’.

Any metric which has the ability to directly impact the cash flow (revenue, cost) and/or conversions (both macro and micro conversions) in a big way can be a good KPI. For example if you sell display banner ad space on your website and display advertising is the main source of revenue for you then  ‘pageviews’ can be used as a KPI.  The more pageviews you get, the more you can charge for every thousand impressions (CPM) from your advertisers.

If you are not sure whether or not a metric can be used as a KPI, then try to correlate it with revenue, cost and/or conversions over a period of time (3 or more months). You need to prove that there is a linear relationship between your chosen KPI and revenue, cost and/or conversions i.e. as the value of your KPI increases or decrease there is a corresponding increase or decrease in revenue, cost and/or conversions. For example:

Can you use ‘number of twitter followers’ as a KPI?

The answer is ‘NO’, not unless you can correlate number of twitter followers with revenue, cost and/or conversions i.e. as the number of twitter followers increases or decreases there is a corresponding increase or decrease in revenue, cost and/or conversions.

Even if somehow you are able to correlate the number of twitter followers with revenue, cost and/or conversions you still need to prove that the correlation has huge impact on the business bottomline.  Just because a metric impacts the business bottomline, does not automatically make it a good KPI.

Can you use ‘number of facebook fans as a KPI?

The answer is ‘NO’, not unless you can correlate number of facebook fans with revenue, cost and/or conversions i.e. as the number of facebook fan increases or decreases there is a corresponding increase or decrease in revenue, cost and/or conversions.

Even if somehow you are able to correlate the number of facebook fans with revenue, cost and/or conversions you still need to prove that the number of facebook fans has huge impact on the business bottomline. Just because a metric impacts the business bottomline, does not automatically make it a good KPI.

Can you use ‘Phone Calls as a KPI?

The answer is ‘yes’ provided majority of your revenue comes through Phone calls. You can easily track phone calls through ‘phone calls tracking’ software and then import phone calls data into Google Analytics. Once the data is imported you can tie phone calls to revenue, cost and/or conversions to determine correlation.

Here there is one thing to keep in mind. A KPI doesn’t need to be a metric available in Google Analytics reports. You can use metrics from other analytics tools too. For example ‘Phone call’ metrics is not available in Google Analytics reports by default but this doesn’t mean that we can’t use it as a KPI.  Similarly, ‘Task completion Rate’ metric is not available in Google Analytics reports. You can calculate ‘Task completion Rate’ through a survey tool like Qualaroo and use it as a KPI.

Note: Task completion rate is the percentage of people who came to your website and answered ‘yes’ to this survey question: “Were you able to complete the task for which you came to the website?”

Can you use Clients’ Happiness as a KPI?

The answer is ‘NO’. This is because a KPI is a metric and metric is a number or a ratio. In other words, metrics is something which can be measured in the first place.  How you can possibly quantify a human emotion like ‘Happiness’?

Types of KPIs

There are two broad categories of KPIs:

    Internal KPIs
    External KPIs

Internal KPIs

These KPIs are internally used by team members to measure and optimize their marketing campaigns’ performance. They are not always reported to clients/boss/senior management. These KPIs don’t need to be business bottomline impacting either. For example following KPIs are used to measure your link building outreach campaigns:

    Delivery Rate
    Open Rate
    Opt-out Rate
    Click to delivery rate
    Response Rate
    Conversion Rate of outreach
    ROI of outreach

Note: You can get more details about these KPIs from this post: 7 Powerful KPIs to Measure your Link Building Outreach

Often marketers make this terrible mistake of reporting internal KPIs to clients/senior management. For example ‘Bounce Rate’ is a good Internal KPI for optimizing landing pages. But it is not something which you will report to a CEO. We report only hugely business bottomline impacting KPIs to senior management.

External KPIs

These are the KPIs we report to clients/senior management and use them to create ‘Web Analytics Measurement Models’ (strategic roadmaps) for businesses. They must be hugely business bottomline impacting. Whenever we talk about KPIs in general, we are referring to external KPIs. Some examples of external KPIs:

    Average Order Value
    Conversion Rate
    Revenue per acquisition
    Cost per acquisition
    Task Completion Rate
    Goal conversions

 Note: External KPIs can also be used as internal KPIs. There is no hard and fast rule here.

Attributes of a Good KPI

A Good KPI has following attributes:

1. Available and Measurable – You can use only those metrics as KPIs which are available to you in the first place. For example if ‘Net Promoter Score’ metric is not available to you then you can’t use it as a KPI.

Similarly if you come up with something which is impossible to measure (like ‘frustration level of customers who abandoned the shopping cart for the 3rd time’) then you can’t use it is as a KPI. So when you are finding your KPI, you need to be 100% sure that there is a mechanism/tool available out there to measure and report your KPI in the first place. 

2. Hugely business bottomline impacting – If a metric does not greatly impact the business bottomline then it is not a good external KPI.

3. Relevant – If your KPI is hugely business bottomline impacting then it is got to be relevant to your business objectives. Conversely, if your KPI is not relevant to your business objectives then it can’t be business bottomline impacting either.

4. Instantly useful – If your KPI is hugely business bottomline impacting then it is got to be instantly useful i.e. you can quickly take actions on the basis of the insight you get from your KPI.

5. Timely – Your KPI should be available to you in a timely manner so that you can take timely decisions. For example if you are using a compound metric (a metric which is made up of several other metrics) as a KPI and it takes several months to compute it once and then another several months to compute it second time then it is not a good KPI as you can’t take timely decisions on the basis of such KPI.

Read more: http://www.seotakeaways.com/understanding-key-performance-indicators-kpis-just-like-that/#ixzz2O3yL0wh8

Tuesday, February 7, 2012

Best Practice SEO: File Extension or No?

Not having an .html file extension - SEO benefits over an extensionless directory-style url

On the .html file extension:

A file extension makes any keyword-rich naming appear human-generated rather than computer-generated, since html files are typically static files. They also argue that a page named “/awesome-page.html” is considered one level higher than one named “/awesome-page/” and that higher level pages get more indexing-juice.

On the other side:

It doesn’t matter. It’s likely that Google does not really assign more weight to a page with an .html file extension, as extensions can easily be generated dynamically. Surely, Google or other search engines aren’t so naive as to make an assumption such as, “If the page has an .html extension it must be static”. Secondly, while it is true that pages higher up in the directory structure of a site get more weight in indexing, it’s also true that this is considered in relation only to the site itself. At that point, the argument becomes moot, since whether the site structure starts at level 0 or level 1, all sub-levels will line up equally. Lastly, and perhaps most importantly, the W3C recommends directory-style urls over extensions (under the heading, “What to leave out”).

Thursday, January 12, 2012

Hire SEO Expert

Hire SEO Expert

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Hire the services of SEO, the most powerful tool to optimize your website for search engines by proper placement of keywords & optimizing links. Get organic search ranking by improving pagerank and link popularity.

Hire Search Engine Optimization Experts:

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* SEO, SEM Services

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Wednesday, September 7, 2011

Yahoo Site Explorer to Close down

Yahoo! has decided to shut down its search engine optimization and back link checker tool Yahoo Site Explorer. A large number of search marketers rely heavily on Yahoo’s site explorer tool to measure the success of their back link building efforts. Yahoo site explorer was a great tool for small time freelance back link builders but since yahoo has decided to close it down the only option remaining is Bing Webmaster Tools.

You may ask what about Google Webmaster Tools? The answer is, its not among the best tools to check back links. Google only displays very limited number of backlinks that it has counted as a genuine link towards your site. Since Yahoo search is now powered by Bing. Therefore, Yahoo has suggested users to move over to Bing. But the fact remains that Bing is also not very good in indexing back links. Specially for small and niche websites.

How Bing’s Tool be used by webmasters will now needs to be seen. But a great tool that Yahoo Site Explorer was, will always be missed.

Thursday, June 2, 2011

Google Adsense

Tips To Help You With Google Adsense  

For home working business owners who run their business online, one of the most popular marketing ways to hopefully generate immediate income with your site is by placing Google Adsense ads on your website. To do it is free and Google determines the ads to put on your site depending upon the programming code that you put on your site, which Google will provide to you. But, you’ll still need to design your site well and use the correct SEO to get the traffic to your site in the first place.

There are several tips to making money through Adsense:

1. Make sure you follow the Adsense rules. Google can blacklist your site if you break any of their rules. After all, it is free so why should you even consider breaking their rules.

2. Ensure you still use white hat SEO techniques including content rich pages and inbound links. Content sites keep people coming to you (plus they might bookmark your site and recommend it) and the search engines will love you for it. Eventually you might rank well for chosen keywords.

3. Use good keywords. By developing all the pages in your websites rather than just the home page with targeted keywords will assist search engines to rank you higher so more visitors will see your Adsense ads.

4. Using colours correctly buy coordinating them with the colours on your site will make them seem natural. Some have 2 main colours of the site and use the same for their Adsense ads. They recommend keeping the URL link of the ad in blue as it attracts the visitor and visitors recognise it as a link. As well, it is recommended to blend the ads with the content on the page so they seem natural and not too overbearing.

5. The placing of the ads on the page is also important. If you’re income predications are through Adsense then it is recommended that you place the Adsense ads in the upper left hand area of your website as research shows that people naturally read webpages from the top left down. A vertical skyscraper ad has been seen to increase the click through rate to almost 30% (in the best cases). It is suggested to not place ads in the top right and bottom right corner of the site as visitors might not bother to read the whole page and quickly navigate on.

6. Finally, the shape or style of the ad. Google actually recommends that you use vertical ads as visitors psychologically prefer them. Wider styles also attract attention as they are deemed easier to read.
If you choose to include Adsense ads on your webpages, then you should also try and maximise their income potential by following the previously mentioned ideas.

Wednesday, March 16, 2011

SMO Helps In Alexa Ranking

Seo Vs Smo

There are many who are still thinking to create an online presence and if possible achieve such online recognition that can influence online visitors and work out as a successful conversion. The desire is almost the same for every online business that exist, but the essential fact to consider is the part, What makes this happens?

It is SEO or SMO, What are these?

SEO (Search Engine Optimization): is a process, technique, tool, strategy, tactic to optimize a website in such a way that search engines understand, rank, read and index it appropriately.In SEO the optimization process helps websites to achieve favorable search engine rankings and increase traffic flow to their online presence.

SMO (Social Media Optimization): SMO is a method that considers social media networking in such a way that it attracts online users and promotes your business presence with help of enormous traffic. Some good examples would be of business networking websites, online communities and blogs.

Therefore, it is SEO and SMO that focus on to provide traffic for an online presence and this is where it is important to understand both methods that conclude to promote your online business and provide you the maximum benefits of Internet Marketing. Consider the following key points to make out the most from given options.

1)SEO is practiced widely to impress search engines whereas SMO is practiced to target and attract human beings. Thus the content written for SEO should be rich with keywords and quality shall be perfect to get noticed by search engines but in SMO we write content to attract the social media.

2)In SEO we consider an important aspect to be Meta headers, titles and keyword identification so the online presence is optimized according to the search engines, whereas in SMO the stress is upon social networking websites that enables us to work on various ways to get noticed and spread our online presence.

3)SEO works on to promote your online presence through search engines ranking and is in practice from quite some time now whereas SMO is a new method which is growing rapidly through social networks and the popular the social networking site the more chances you are to prosper in addressing your online existence.

4)SEO process involves several aspects within, each process having its own importance and results make it more long lasting and authentic source of achieving online recognition which requires help of a professional whereas SMO can be practiced by anyone who have little information and internet exposure.

5)SEO carefully considers each and every aspect of a website to its very basics to the content, its headings, tiles, keywords, structure of the sitemap and other aspects that it is created upon and thereon ranking is achieved but SMO does not consider any of this in its process.

This is where you should be aware of the fact that SMO cost you nothing or very less to perform and acquire results but SEO is something that comes of experience and the more you get the precise practice it will become for you to venture the very online presence.

Monday, February 21, 2011

Feed Your Customers With Social Media

10 Ways To Feed Your Customers With Social Media

Using social media simply as a tool to market to potential new customers is missing a huge part of what social media can do. Use your social media efforts not only to acquire new customers and clients but also to find ways also to increase your connection with existing customers.

Another way of looking at this idea is to say that you should use social media to feed or nourish your existing customers in a way that keeps them coming back for more and that makes them want to continue the relationship with you.

Here are 10 ways to feed your customers with social media:

1. Share information. Providing valuable information not only in your niche but in theirs is an excellent way to feed your customers through social media. Find success stories, how-tos and other articles to share. Make your social media profile more than just a place to re-broadcast and publicize your own articles and blog posts, but also a place for sharing the latest relevant information in your niche or industry from a variety of sources.

2. Share tips. Don’t stop at articles and the latest info. Tips that can improve your customers’ business and your own will help you chart a path together moving into the future and of sharing knowledge with your team, partners and other customers and clients (or pretty much anyone linked to you via social media.) More than the latest news, you can be a source of professional improvement and education in both your own industry and those dominated by your clients.

3. Introduce them to friends. Some business leaders believe that introducing their clients, partners and customers to others in their network would be a mistake allowing others to bypass them on projects and form leveraging networks that do not include them. This is a shortsighted view of what social media networking can do. Introducing you customers and clients to others in your field and theirs will first establish you as an important networker, authority and connector in that field, and second, leverage new opportunities not seen before with new partners, clients and customers potentially benefiting everyone in the network.

4. Educate. Teach your customers, clients and suppliers what to expect and where your industry is heading. This will give you an opportunity to introduce new products and services that are available to your customers, clients and community but also to explain the benefits of these new products and services within the larger framework of your niche and industry. As a result, educating your community puts you in the position of helping your clients and customers prepare for trends while making them aware of the tools and services you offer to assist them with future challenges.

5. Take an interest. Knowing your niche, your industry and the products and services you offer is one thing, but knowing something about your customer or client and their needs is also imperative. Of course, your success depends on their success so use your social media channels to explore the niches and markets important to your them. It will show that you understand their business and help you gain insight into their market and how it is changing.

6. Empower. Providing your customers and clients with new information in their field or niche can open new opportunities and new vistas into which they and you can expand. Growth for your customers and clients means growth for your business as well, so focus on sharing information that uncovers new ideas, products, services and new markets, not just the same old tips for the same old markets your clients already dominate.

7. Spend some time listening. Social media is a telephone not just a microphone. By building connections not only with your customers and clients but with others in their niche or industry, you can monitor what’s important to those you serve sharing innovations and trends and pointing out new directions for their business that will in turn strengthen your authority in their niche or market and brand you as an expert, eventually drawing more business from existing clients and customers and others in similar industries.

8. Give a little more. Social media content is a great way of giving more to existing and prospective clients while eventually attracting more business from both and from others following you. Social media is one of the best ways to give more to your existing customers while at the same time branding and marketing your business. Using the tools of social media will allow you to streamline and combine your marketing and customer service efforts and boost your visibility all at once with others in your industry.

9. Strategize for the future. Using social media to follow trends in your own industry or niche and those of your clients will also help you and them forecast the future. Almost like mini-consulting sessions, social media allows you to share information on new directions and new ideas and share those ideas with clients and followers in a way that allows them to be assimilated and acted upon in the future forming a road map for future growth while establishing yourself as a thought leader.

10. Add a little magic. Links to special features and posts, video content, your own original blog posts, original interviews with industry leaders: all are ways to add some extra magic and an exciting dynamic to your social media channel. Be aware that retaining followers, including existing customers, is the key. Focus on material that will keep your readers coming back again and again and referring your content to others.

Are you using social media to set a banquet for your loyal customers? How are you using social media channels to feed your customers and yet keep them hungry for more?


Tuesday, February 1, 2011

Google Heavily Penalizes Websites

Three days ago Google launched and update that may radically affect the amount of search engine traffic your blog or website gets. They're calling it a minor update to their algorithm, but it has already had a major effect on some sites. 8 Days ago I mentioned on Hacker News that a site that was scraping the popular StackOverflow was ranking higher than them - by republishing their content. Well Google has updated their algorithm and the scraper site's traffic immediately plummeted by about 90%. The day-over-day drop is 40%. I'm not a fan of sites that steal content, but ouch!!

Here is Matt Cutts, head of Google's anti-spam team making the announcement a few days ago.

From industry buzz it seems that Google is going after two kinds of sites this year. The first is sites that scrape content from others and republish that content unmodified (scraper sites). The second is sites who have low quality content farms, where large numbers of low wage humans generate low quality content purely to try and attract search engine traffic. We've now seen hard evidence of the new anti-scraper policy but not much evidence of Google going after content farms.

If you run a blog or content site that relies on SEO traffic, here is how you need to react to this:
  1. Make sure you limit the amount of republished content.
  2. If you do republish content, make sure there is at least the same amount of original content on the same page to balance it out.
  3. Beware publishing large amounts of low quality content. We haven't seen any evidence of penalties in this area yet, but trust me they're coming.
I'm also modifying my back-link strategy slightly:

Google has always had a duplicate content penalty but over the last few years scrapers have gotten good at getting around that by mixing and matching content and adding just enough of their own to have it appear unique to a machine. Now Google have made a few additional changes to their search algorithm to penalize scraper sites. The question is, what changes did they make?

My guess is that one of the things they are looking at is the number of "deep links" you have from other websites linking to content deep in your own site. Sites that scrape content tend to have many links from high ranking sites to their home page but few links to content deep in the site because people just don't find the content valuable enough.

So one of the ways I'm reacting to this algorithm change is to make sure that it's not just our home page that is linked to, but pages deep within the site too.

Expect to see a few more changes from Google like this as the year progresses. Remember, the most important thing is to have unique and useful content and to let the right websites know about it.

Lastly, Google just launched a service that you'll hear about in the news tomorrow to help Egyptians stay in touch with the rest of the world as the government there removes Internet and Cellphone access. It's called Speak2Tweet and it's a collaboration between Twitter and Google. Here's the quote from Google's Blog in case you don't have web access and are in Egypt:

"It’s already live and anyone can tweet by simply leaving a voicemail on one of these international phone numbers (+16504194196 or +390662207294 or +97316199855) and the service will instantly tweet the message using the hashtag #egypt. No Internet connection is required. People can listen to the messages by dialing the same phone numbers or going to twitter.com/speak2tweet."

There are already some incredible messages being posted by Egyptians including this one referring to the million person march planned for tomorrow.

On a personal note, having lived through the transition of South Africa to a democracy, I'd like to wish any Egyptians who are Weekly Feed subscribers or Feedjit members a safe and influential week!

Best regards,

Mark Maunder
Feedjit Founder & CEO

Monday, September 13, 2010

The Impact Of Google Instant On SEO & PPC - Is SEO Dead?

The Impact Of Google Instant On SEO & PPC - Is SEO Dead?


Last week, Google introduced a new capability to its search engine results page, a functionality called “Google Instant.” When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click (PPC) advertising. The age-old question of “is SEO dead?” started popping up almost immediately on Twitter and throughout the blogosphere. So, is SEO dead?

Of course not. For those that understand what SEO is, SEO will never die. Techniques for SEO are ever-changing and although Google Instant Search will not kill SEO, there may be some changes to look out for in terms of user search behavior which may impact SEO strategy.

Our friends over at Covario, a leading SEM and SEO software and services company, have taken a deep dive into Google Instant and have offered up this excellent guest post to highlight, in-depth, changes resulting from Google Instant Search and to look into the potential effects that Google Instant Search may have on SEO and PPC.

About Google Instant Search

Just in case you haven’t heard the clamor web-wide regarding the new capability, here’s a brief description:

Google Instant is what Google is calling the next wave in its goal to make search more targeted, faster, and better able to understand you and what you want to see.

  • Explicitly, Google Instant (per Google) combines predictive search (which we have already seen for years) with a real time visualization of the results of that search.
  • Google Instant displays what it predicts you are searching for, allowing you to not only see your results faster, but also see results along the way as you type.

We Believe This Change Is Significant!

Though we caution advertisers to realize that all prognostications on the impact of Google Instant on user behavior at this point are just that – supposition. This article will discuss Google Instant, what its goal is from a user perspective, what we predict this change will mean for SEO and PPC performance, and how we plan to test our prediction.

What Is Google Instant Trying To Do?

For years, Google has tried to predict what you were searching for on their engine. Google does this to(a) reduce the time it takes for a searcher to log a query (and therefore provide a better user experience) and (b) because it saves Google in processing time with its support services (if you take two seconds to type a query versus four seconds, given the number of searches conducted, Google estimates this saves them 360 million hours of data center time annually.This is not going away. Google will continue to try to predict your search, as you probably have experienced with the drop down menu you now see – like in the example below for “Covario.”

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Google Instant is taking this one step further by adding the visualization and changing the results page that gets updated in real-time, as you type.

What Does Google Instant Mean For SEO?

The first key change Google Instant causes is in the drop down “suggestion box” that attempts to predict queries. This, depending on the query, occupies one and sometime up to three of the advertisement positions on the “all important”first page. Google is rendering the paid and universal search listings as high as possible, but is pushing the SEO results “below the fold.” Whereas in the past, a standard web search would yield four organic listings above the fold, this does not happen now until searchers commit to their search and the page re-renders.

This means that top ranking is now more important than ever. We believe users are less likely to scroll below the fold as related results are instantly reconfigured as the search query is completed. Before a user would type in a search query, check the results, refine the search and then repeat the process until they found what they were looking for, there is now the potential that Google Instant helps with the delivery of this process.

Here is another example for the term “home mortgage”. There are no less than four (4) paid listings showing in the prime Google Instant real estate and only one organic listing. The four (4) organic results return once the searcher commits to the search and the standard search page is rendered as the suggestion box recedes.

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From an SEO perspective – if Google Instant drives the changes we expect – CTRs on positions 1 and 2 organically will rise at the expense of positions 3 and 4. Being 1 and 2 is now key.

This means that SEO tactics must change. Traditionally, we’ve seen that users tend to spend a good portion of their time examining meta descriptions and we often recommend placing calls to action in the meta description to grab searchers’ attention and get them to click. However, with results changing so quickly, we see calls to actionpotentially moving into the Title tag as users spend less time examining the results and will rely more on those parts of the result they can examine quickly.

Perhaps the biggest impact of Google Instant is the impact the function will have on long-tail searches. Let’s say a user goes to Google to search for “Las Vegas Hotel Deals.”

  • After typing in just “Las Vegas” the user sees a paid ad for Vegas.com and the organic entry for the Las Vegas Tourism website.
  • What is the impact of those impressions on the user’s search behavior?
  • How likely is it that users will abandon their search and click on one of those results or the map of Las Vegas that appears just below the top paid result?
  • Or, are users more likely to finish their search and ignore the populating results?
  • Will the page populating with results just become insignificant noise to searchers as they continue to use Google as they have been for years?

Arguments can be made for and against the increasing importance of long-tail, but there will be some effect from Google’s Instant search. Our belief is that Google has tested the accuracy of their predictive search results over the past years. Our bet is that it is pretty accurate – say 25% of the time it predicts correctly (this is a made up number – just for example). That means that 25% of long-tail searches will be rendered correctly off the first keyword and some percent of users will click on the results. The other 75% will modify and append their searches as results appear and are unsatisfactory. For the 75% it can be argued that long-tail will gain importance because users will see right away that their initial search wasn’t going to work, and will thus mold their search query until they see results more to their liking. It will also be interesting to see whether the conversion rates on those “predicted” results that get activated improve or degrade versus the full search query conversion rates – something that is measurable over time and will ultimately dictate user experience.

We recommend continuing to incorporate your long-tail terms into your SEO, and closely monitor the before-and-after performance to see how user behavior has adapted to these changes. Do this for the top 10-25 multi-keyword phrases for the SEO program for 30 days. Then, if the performance degrades, you know that SEO tactics on long-tail have to change.

What Does Google Instant Mean For PPC?

With the prominent placement of the PPC results in the Google Instant page rendering, it is our prediction that Google Instant will also have a large impact on PPC performance and tactics.

So the first issue is “what now constitutes an impression?” Google has released the following information to address this. An impression will be counted if the user:

  • Presses ‘Enter’
  • Clicks on ‘Search’
  • Selects a prediction
  • Stays on page for >3 seconds
  • Clicks on a result
  • Clicks on a refinement (maps, news, latest)

The good news? Advertisers will now receive sub three-second impressions for free (“free” meaning that these impressions do not impact quality score), so long as the user does not interact with the page in any of the ways mentioned above. If your brand is present for all Google Instant refinements as searchers complete their queries, this is an indication that your products or services are relevant to what they seek.

The bad news? If this change does in fact lead to shorter queries, AdWords CPCs may go up for many terms over the next several weeks, due to lower inventory of valuable keywords; more advertisers bidding on the same real estate means higher prices and lower ROI. Good for Google. Bad for advertisers. Consumers – well, they are likely unconcerned.

What about quality score? Google has stated that Google Instant does not change the way they determine the relevance or quality of your ads. Advertisement performance will be judged relative to that of others, as it has been in the past – give the new definition of an impression.

We do believe that this change will impact your CTR and therefore your quality score. Generally speaking, many advertisers can expect their impression count to go down on longer tail terms. This translates to lower awareness, which over time, means lower market share.

What about volume? We expect advertisers to see a drop in traditionally high volume head terms. Let’s use an example:

  • Do a search for the high volume keyword “mortgage.”
  • Google Instant Search predicts the keyword to be “mortgage calculator.”
  • Google Instant populates the results shown for “mortgage calculator.”

The search volume for “mortgage” will drop and the volume for “mortgage calculator” will increase, making “mortgage” a less desirable keyword to optimize for than “mortgage calculator” if users do what is expected – get distracted from their original search and activate one of the Google Instant results.

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And CPCs? We believe Google Instant is essentially institutionalizing broad match keyword bidding – aka, “the most expensive way to advertise on Google.” With Google Instant, however, there is a more salient ramification – ads are actually being shown – mostly paid ads – and off the board match of the first word in the multi-word search query. PPC programs are going to migrate toward strategies that broad match off the initial terms in the most popular multi-keyword queries – as these will drive a larger share of the impression volume – and we expect CPCs on broad match to increase (at least in the short-term, until the conversion rates on these terms are better understood).Advertisers will have to budget more toward Google in order to drive similar volume.

What to Test And What To Watch For?

There is no need to change metrics. Monitoring all KPIs related to SEO and SEM should, of course, remain consistent. However, we also recommend filtering those metrics by browser. Here’s why. Google Instant search is not supported in Internet Explorer Versions below 8, Firefox Versions less below Version 3 – so results from those browsers are not being impacted by this feature. Google Instant search is supported in Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.

The key metrics to track are the Google search volumes of your targeted keywords in the coming months in Google Adwords to understand what the impact there is on the potential of your targeted keywords. If the search volume for your targeted keywords is trending down in Google Adwords, then adjust your strategy to focus on those keywords with more potential. Also consider that keyword volume may trend up as Google now counts a three-second stay on a search page as an impression.

Google Instant Replay

To review, we believe Google Instant is important to search advertisers and the ramifications of the system need to be taken seriously.

  • For SEO – CTRs on position 3 and 4 organically will drop and go up for positions 1 and 2, making SEO more focused and more important than ever.
  • For PPC – we expect that, in the short term, this will drive CPCs up and CTRs down. Advertisers will have to pay more, through increased use of broad match strategies, to maintain same results.
  • And – ALL OF THIS IS SPECULATION. This needs to be tested. We should be able to see the results in the next 30-45 days to see if the ramifications we lay out in this note will indeed manifest themselves.

About our Guest Expert – Jeff MacGurn
macgurn jeff e1284405078237 The Impact Of Google Instant On SEO & PPC   Is SEO Dead?Jeff MacGurn is Senior Manager of Search at Covario managing Covario’s SEO team providing strategic services for Covario’s Clients which include more than sixty Fortune 500 companies and Internet 100 companies. Jeff began working in SEO in 2000 in the Financial industry and also brings more than a decade of Software Development and Web Development experience to Covario. Jeff has worked on web programming and development for companies such as NBC, UFC, and the NBA. As a member of Covario’s SEO team, Jeff has worked with a variety of Fortune 500 companies managing online marketing programs such as Wells Fargo, Sony, Samsung, T-Mobile and Research in Motion.