Tuesday, February 7, 2012

Best Practice SEO: File Extension or No?

Not having an .html file extension - SEO benefits over an extensionless directory-style url

On the .html file extension:

A file extension makes any keyword-rich naming appear human-generated rather than computer-generated, since html files are typically static files. They also argue that a page named “/awesome-page.html” is considered one level higher than one named “/awesome-page/” and that higher level pages get more indexing-juice.

On the other side:

It doesn’t matter. It’s likely that Google does not really assign more weight to a page with an .html file extension, as extensions can easily be generated dynamically. Surely, Google or other search engines aren’t so naive as to make an assumption such as, “If the page has an .html extension it must be static”. Secondly, while it is true that pages higher up in the directory structure of a site get more weight in indexing, it’s also true that this is considered in relation only to the site itself. At that point, the argument becomes moot, since whether the site structure starts at level 0 or level 1, all sub-levels will line up equally. Lastly, and perhaps most importantly, the W3C recommends directory-style urls over extensions (under the heading, “What to leave out”).

Thursday, January 12, 2012

Hire SEO Expert

Hire SEO Expert

Hire SEO expert from Rize and get your website optimized for major search engines. Our search engine optimization techniques include off site and on site techniques to get more targeted web traffic.

Hire the services of SEO, the most powerful tool to optimize your website for search engines by proper placement of keywords & optimizing links. Get organic search ranking by improving pagerank and link popularity.

Hire Search Engine Optimization Experts:

Rize is a search engine optimization and internet marketing company specializing in SEO and SEM services. Our professional ptimization search engine marketing services include:

* SEO, SEM Services

* Link Building Services

* Pay Per Click Management Services

* Content Development/Copywriting Services

* Social Media Marketing (Facebook, Twitter, and Google +1 Optimization)

* AdWords Management Services

* Internet Marketing

* Web Analytics and Competitive Analysis