Tuesday, August 31, 2010

Gmail Priority Inbox Sorts Your Email For You. And It’s Fantastic.

Gmail Priority Inbox Sorts Your Email For You. And It’s Fantastic.

Email overload has finally met its match. Tomorrow, Gmail is rolling out a new feature called Priority Inbox that is going to be a Godsend for those of you who dread opening your email. In short, Google has built a system that figures out which of your messages are important, and presents them at the top of the screen so you don’t miss them. The rest of your messages are still there, but you don’t have to dig through dozens of newsletters and confirmations to find the diamonds in rough.

The beauty of the system lies in its simplicity — it’s nearly as easy as Gmail’s one click spam filter. There’s almost no setup: once it’s activated on your account, you’ll see a prompt asking you if you want to enable Priority Inbox. You can choose from a few options (the order of your various inboxes and if there are any contacts you’d like to always mark ‘Important’) but don’t have to setup any rules or ‘teach’ Gmail what you want it to mark important. It just works, at least most of the time.

Watch the video here..

Saturday, August 28, 2010

Facebook Groups vs Facebook Fan Page: What's Better?

Facebook allows for 2 networking tools:

1. Creating/ joining a Facebook group;
2. Creating/ joining a Facebook fan page

While the major differences become evident only after you try out them first, we decided to create and promote both for Search Engine Journal:

* Search Engine Journal Group;
* Search Engine Journal Fan Page.

Now what we have found from this experiment..

First and foremost the 2 major differences include:

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example);
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.
Now let’s go into some details:

Key Feature Facebook Page Facebook Group “Ugly” URLs No Yes Hosting a discussion Yes Yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes (via updates) Yes (via PMs) Visitor statistics Yes (“Page insights”) No Video and photo public exchange Yes Yes “Related” event creation and invitation Yes No Promotion with social ads Yes (never tried it) No

To conclude:

  • Pages are generally better for a long-term relationships with your fans, readers or customers;
  • Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

Hey we need to Understand one basic fact about Facebook Pages and Facebook Groups.

Facebook Pages are a promote a business, band, shop and so on...

whilst Facebook groups are to promote a common interest.

Hence the tools given are pretty different.

On FB Pages you have more Tools like targeted Message sending (you can filter by age, sex, country, etc. whom you wanna send the message to) then the options for stats and even promotion of the page using ads. It gives a good reason for someone to come and use their ad platform.

On the other hand, FB Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.

and the other addons like photos / videos and stuff are just part of the package to fill it up and make it look big.

Sunday, August 22, 2010

Social Networking: Twitter

Social Networking: Twitter

Networking by exploring different avenues within the marketing world is nothing new these days. Small to large companies are stopping at nothing in order to get their name and message out to the public. From blog spots to flash banners on some of the most viewed sites on the World Wide Web â?? businesses are hoping to reach more and more people.

Besides blogs another networking site creating a worldwide buzz is Twitter. Unlike Facebook, Twitter is a free networking and micro-blogging service that enables its users to send and read messages known as tweets. Businesses to celebrities and everyday people use Twitter. Some use it more for entertainment purposes while others use it for marketing reasons.

Tweets are text-based posts of up to 140 characters displayed on an author or subscribers profile page and delivered to the authorâ??s â??followersâ?. Users are able to send and receive tweets via the Twitter website, SMS (Short Message Service) or external applications (such as UberTwitter for BlackBerry users). Even though the service is free, accessing it through SMS may incur phone service provider fees.

Created in 2006, Twitter is ranked as one of the 50 most popular websites worldwide. It is estimated that at least 6 million users visit the site per month.

Advantages of Using Twitter for Your Business

Promote your companyâ??s blog by posting updates Attain lots of followers by being active Create an online identity for your brand Earn money using sponsored tweets Stay engaged with customers Suggest tips and new info about your company.