What is Cost-per-click (CPC)?
Cost-per-click (CPC), which is also known as pay-per-click (PPC), refers to sponsored ads sold directly by major search engines. These keyword-based ads are usually labeled as sponsored and appear in the first two or three positions of a search results page and/or in a column on the right side of the screen. PPC ad rankings are based on a formula that takes into account the highest bid amounts, the highest number of clicks and the keyword relevancy of the ad to the user’s query. A professionally managed PPC campaign will yield the best results and return on investment (ROI).
PPC advertising will enable you to drive targeted traffic to your website while easily managing budget constraints and measuring ROI. CPC advertising also provides a strong complement to natural search engine optimization efforts. Whether your objective is short or long term, a focused and well-planned PPC strategy will mean the difference between a profitable advertising campaign and a painful one.