How to stop Google Analytics from tracking your own visits

If you use Google Analytics to track visitors to your websites, it’s important to have Analytics filter out and exclude your own visits to your sites in order to get a true picture of your sites’ visitor count and demographic. You might be visiting a dozen pages on your site everyday and all these visits and page views can grossly inflate the visitor data of your sites. Unlike tracking services like Statcounter and Sitemeter, Google Analytics does not have an easy way of excluding your visits, particularly if you are on a dynamic IP.

If your net connection has a static IP, you can filter out that IP from being tracked. But if you are on a dynamic IP, like most of us are, you will need a different solution.

The solution is this: we will set a cookie on our browser and then use Analytics’ filter to ignore visits from all machines that has this cookie set. In order to create this cookie, create a page on your website with the following code on it.

If you use the old urchin tracker

If you use the new Ga.js tracker

Replace ignore_cookie_name with any name of your choice. The name should be unique because if any other visitor has a cookie of the same name, his visits will be ignored too. Throw in some random numbers to nullify any chance of somebody coincidentally naming their cookie the same.

The next step is the create a filter on Google Analytics. To do this, follow these steps:

1.Click ‘Analytics Settings’ and then click on ‘Filter Manager’ at the bottom of the page.
2.Click ‘Add Filter’
3.On the Create New Filter page, create a new filter with the following settings:

Filter Type: Custom filter > Exclude
Filter Field: User Defined
Filter Pattern: ignore_cookie_name (replace with actual name)
Case Sensitive: No

4.Under the ‘Apply Filter to Website Profiles’ section, select the website you want to apply this filter to.


The final step is to set this cookie on your browser. For this, simply visit the page having the JavaScript code. Make sure no visitors to your site has access to this page, otherwise the cookie will be set on their machines too.

To verify this is working correctly, place Analytics tracking code on this page and visit it a couple of times each day. Then try to find data about this page on Analytics report. If you can’t find any, it means that the ignore cookie is working.

Keyword Selection as an Internet Strategy

If you are starting your site from scratch, selecting keywords at this stage is a time and money saver. If you are redesigning your website, this is the time to outdo your previous mistakes.
Zeroing On the Right Keywords
If you are wondering what keyword has to do with website design think again. It determines whether your website architecture will have a folder or linear structure. If it is a folder structure then how many levels?

Let's take a hypothetical example. Suppose you are a company selling confections. You are designing an e-commerce website. You may have two or more options for website architecture.
Option 1: confectionary company displaying products by type e.g. cakes, candies, cookies, chocolates etc.
Option 2: confectionary company displaying products by occasions e.g. birthdays, weddings, thanksgiving, baby showers etc.
Option 3: This option is a tad expensive because it involves more complex programming at the database level. You can let the visitor decide how he or she wants to view the website product wise or occasion wise.

Which structure will be more appropriate?
Before deciding we need to find the online search behavior of our future customers. Using a keyword tool we find out that the search phrases customers use to find the ' cakes' are for specific types of cakes like wedding cakes, birthday cakes, diaper cakes and so on. Same stand true for candy.
Naturally the second option is a better website architecture structure. It can grow both laterally and longitudinally. It's more suitable for search patterns hence later it will be easier to optimize.

The best way to do a keyword search is to write down the phrases that describe your website's purpose. Start with:
5 one-word phrases
10 two-word phrases
5 three-word phrases
Run them in a keyword tool. You will be amazed at the results.
Save them in a spreadsheet.

Selecting the Right Keywords:

Your spreadsheet probably has a thousand keywords. It's best to have a base keyword in mind around which your site will evolve. Keep these in mind before you start selection.

One word phrases are the hardest to rank for because they require a high number of backlinks which is difficult for a new site.

Their conversions are also the worst because people are not searching for that product or information. They realize it as soon as they type it and see 44 million websites for 'cakes'.

Two phrase keywords are good to optimize for as they have more searches and hence more conversions. But they are difficult to do so especially for a new website.
Three phrase keywords may be few but are relatively easy to optimize for. It's best to start with three word keywords.

Select the 3 word phrases most suitable for your site. Make them top priority for now...But do not ignore the 2 phrase or single word keywords. With time you will be able to drive traffic to your website using these keywords too and they most probably will have more search traffic.

The other factors that matter are:

The number of competing sites
The strength of those competing sites
Select a long string for 3 word phrases whose searches rank more than 5 per day. This is the starting list for keywords for your site. Repeat the same procedure for two word phrases.

At this stage it may be suitable for you to leave out 1 word phrases not in the website design but in the optimization process..

Integrating the Keywords in your Website Design
All efforts at selection are useless if keywords are not properly integrated in design.

2 tips before starting:

Do not optimize for more than 3 keywords on one page
Preferably optimize for related keywords Example:
Virtual Offices in Irvine Orange County (keyword)
-Virtual Offices
-Virtual Offices Irvine
-Virtual Offices Orange County

Get your website designer to use these search phrases in the page in Title tags, Keyword tags, Header tags and Alt tags. While writing the content for the page make sure you use the phrase at least twice in 350 words of content. Use synonyms of the keywords.

Seo Video Tutorials

Title Tags Tutorial Video:

Core fundamentals of Title Tags:

- They provide search engines with a guide to your on page content

- They are still on of the most influential on site optimization techniques

- They are a place to re-enforce keywords and the theme of your site

- They need to be 63 characters or less to appear in full on Google

- They are relatively easy to edit in Notepad, Dreamweaver or using your CMS or ECommerce software package.

Here you can see the helping video on Title Tags:



All About Backlinks & How To Check Them

Here you can see the helping video on Here you can see the helping video on Backlinks:


http://www.gsinc.co.uk/video/backlinks/



SEO tutorials on research you can do on Google

1 The Site Search Feature